Program
8.30 - 9.00am: Coffee and Registration
9.00 - 9.10am: Opening
V21 MC:
Brendan Lewis - Churchill Club
Speakers:
John Butterworth - CEO, AIMIA
9.10 - 10.10am: Opening Interview "Show Me The Money"
To set the scene for the day, two serial entrepreneurs with successful online businesses put themselves under the spotlight as Radio National’s Ryan Egan gets straight to the point: are you making money? What can you teach others about doing business online? Martin Hosking is founder of multi awarding winning online art community, RedBubble which, at 1.7 million unique visitors a month - 37 million page views, 400,000 items sold, 3 million images - is among the largest new model business models to have come out of Australia. Leni Mayo is an internet pioneer and co-investor in the fastest growing online marketplace for crowd sourced graphic design, 99Design.
Moderator:
Ryan Egan - Presenter/Producer, Radio National, ABC
Speakers:
Martin Hosking - Co-Founder, Red Bubble
Leni May - Director, Sitepoint and 99 Designs
10.10am - 11.25pm: "New Retail Role Models for the Online Consumer"
There is now a mass of over 14,000 million people online in Australia every month. Many spend more time online than watching TV. As a result there is a new type of Australian shopper evolving where online searching, browsing, buying, commenting , reviewing and socialising with brands and products forms a significant part of the consumer’s buying process. Progressive retailers in Australia are finding economic models to engage with consumers online across the whole buying cycle. In this session we explore some of the success stories with three Australian retailers who are regearing their businesses towards online and becoming online retail role models.
Moderator:
Robert Wong - CEO, Catalogue Central/Stylehunter
Speakers:
Kate Elton - Online and Event Manager, Sportsgirl
Peter Nobel - CEO, Citrus
Dan Ferguson - Online Channel Manager, General Pants
Stephen Smorgon - Head of Digital, Perfumania
11.25am – 12.50pm: Coffee Break
11.50am – 1.05pm: "Reaching Your Audience in 2010"
Looking at three demographics (under 24, 25-44, 45+) we define the proven methods to communicate to these rapidly changing audiences. Panel speakers from multiple industries explore the results of major campaigns to provide insight into the engagement, awareness and returns they’ve generated using specific online and traditional tools. Does social media actually generate revenue? Is TV more effective than ever? Are engaged audiences worth the hassle?
Moderator:
Ben Shepherd - Commercial Direcctor, Sound Alliance
Speakers:
John Curtin - Brand Manager, Onelove Music Group
1.05 - 2.00pm: Lunch
2.00 - 3.15pm: "Content: The Bottom Line"
More and more books, music, games, TV shows and films are extending their content offering via phone apps, websites with additional video, e-readers, consoles and other digital channels. The extra cost involved can be considerable; the expected response not always obvious. Why and how that investment is justified at the bottom line is discussed by three experts who offer their predictions for the making, marketing and monetising content in a digital environment.
Moderator:
Debra Allanson - Managing Director, Ish Media
Speakers:
Ben Libermann - VP Licensing (Aust/NZ) Fremantle Media
Sam Walch - Media Director, AFL
3.15 - 3.45pm: Afternoon Break
3.45 - 5.00pm: "Doing Business @1GB Plus"
Industry leaders discuss opportunities to enhance their established digital media strategies resulting from the NBN rollout and other evolving technologies.
Moderator:
Ryan Egan - Presenter/Producer, Radio National, ABC
Speakers:
Kate Cornick - Executive Director, IBES
Russell Yardley - Acumentum
5.00 - 5.15pm: Closing Message
5.15 - 7.00pm: V21 After Party
Drinks and canapes will be served.