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Registration, Networking and GOOD COFFEE!
Introduction & Opening Address
KEYNOTE: Sesame Street, Multi-screen Play & The Internet of Everything

John Cameron
Director, Product Development
Two Bulls

The renowned app development agency, Two Bulls, is speaking at this year’s V21 Digital Summit. Known for their cutting-edge augmented reality projects, Two Bulls partnered with the iconic Sesame Street Workshop and Qualcomm to create Grover’s Block Party – an application using the loveable Sesame Street character, Grover, to help children learn. John Cameron, Director of Product Development, takes us on a journey of augmented reality, the Internet of Everything and how brands can inspire audiences young and old through emerging technologies.

We Built This City: The Truth of a Disruptive Strategy

Ant Williams

Kate Johns
Sidekick Communications

Speakerbook is a new way to book guest speakers that was designed to change the way things are done. Founder, Ant Williams, and Kate Johns from Sidekick Communications, are talking about how they used social media to inform and engage a dual audience using an integrated social strategy. Sound simple enough? Sure it does. What’s different about Speakerbook though, is that through their new model and marketing strategy, they managed to disrupt the status quo in their industry and it wasn’t as glamorous as you would think.

Breaking Down the Barriers to Innovation

Tracy Brown
Associate Experience Design Director
DT Digital

With Australia lagging in the innovation league, it would be easy to assume it isn’t well positioned to win the race. However, since arriving in Australia 8 months ago, Tracy Brown, Associate Experience Design Director at DT Digital, has found that the opposite is true. In this presentation, Tracy talks about how her experience working in an innovation lab in the UK has taught her some great techniques to help Australian brands to structure an innovation stream, how the startup community in Melbourne supports the agenda and how DT creates an environment for innovation.

Morning Tea, Networking & COFFEE
The Future of Digital - the rise of Big Intuition

Errol Flanagan
Strategy and Innovation Director
The Holla Agency

Could the future be less big data and more big intuition – less maths, more biology – less transaction, more transformation?

Errol Flanagan, Strategy and Innovation Director at The Holla Agency, explores the possibility, offers the essential digital future value chain and suggests key trends are saying ‘Science, yes. Art, yes – but not as we know it’.

Building a Culture of Responsive Customer Experience In-house

Sharlene Tan
Senior Digital Channel Specialist
Suncorp Bank

Sharlene Tan is presenting a case study on how and why they built the new responsive Suncorp website in-house. Taking us on a journey from research right through to development methodology as well as learnings around Internet Banking and Native mobile app building, we discover what it’s really like to build a responsive website in-house.

Stacks - a journey from agency to start up

Jono Simko
Digital Media Manager

Tim Knowles

Stacks is a digital business card platform for the modern professional and creative that was conceptualised by the team at Purplemonky and built in collaboration with a world class design and development team. The Stacks platform includes an iPhone application for sharing, viewing and storing business cards as well as an integrated web platform for business card design distribution. A trend toward personal branding, digital identity and growing hyper connectivity enabled via mobility drives the need for a digital business card product like Stacks. Tim Knowles and Jono Simko, two of the company co-founders, speak about the creative process of conceptualising, designing and building the app; as well as the need to make time for exploration, creative projects and entrepreneurship.

AIMIA Young Digital Leaders Program Recognition piece
Brands, Oculus Rift and the Future of Fun

Brett White
Creative Director

Happy people make better customers, and everyone wants to be happier, but can brands make people happier? Brett White, Creative Director at Isobar, explores how brands can use technology and learnings from the gaming industry to create new experiences that generate happiness and engagement for their fans. With recent examples from AFL Select Cards, Holden and Pringles, Brett explores the new and exciting ways to have more fun with your customers.

KEYNOTE: Brand + Life + Technology = The Future of Marketing and Commerce

Catherine Heath
VP Strategy and Planning Director

We are in an age where brand and technology are now forever inextricably linked. We should not be thinking about ‘digital ideas’ rather about ‘ideas for a digital life’. Our audiences are increasingly encountering brands digitally first, which means that we need to understand this behavior intimately and where and a brand has place and purpose within that. Digital by its very nature is action orientated, which is forever changing the expectations people have on brands. Brands can no longer be just about their belief, promise, values etc in a campaign model – they must demonstrate true ‘Brand Capability’ in a digitally centric model. What is it that a brand can enable people to do beyond a message. Technology now enables brands to no longer simply create campaign ideas that ‘say’ rather create brand platforms that ‘do’ and ‘enable’. At Huge we believe that amazing things happen when you put the user first to create a truly meaningful role for a brand in daily life, daily life is digital, thus brands must now be ‘digital by design’. I’ll share these thoughts in depth and highlight best in class examples of how we have brought brand + life + technology together to demonstrably move our clients and brands and business forward at HUGE.

ACO Virtual

Michela Ledwidge
MOD Productions

An immersive interactive video touring exhibition is discussed in terms of the creative collaboration between the Australian Chamber Orchestra and studio Mod Productions, an iterative design approach spanning research, pilot and full production phases as well as the creative and logistical challenges of building and supporting a complex show.

Flinders Street Station Design Competition - Never underestimate the user, they're people too

David Baddock
Digital Producer

Lucy Bell
Senior Communications Adviser
Major Projects Victoria

Lucy Bell, Major Projects Victoria, and David Baddock, August, provide insights into the workings of how the Flinders Street Station Design Competition People’s Choice voting platform was conceptualised, built and launched in a mere six weeks. This presentation delves into the importance of transparency between client and agency and why open communication is a key driver in successful relationships

Technology and trees - mapping the Urban Forest

Colin Fairweather
Chief Information Officer
City of Melbourne

‘The best time to plant a tree was 20 years ago. The second best time is now’
- Chinese Proverb

Colin Fairweather think a lot about how emerging technologies and data impact on the way we understand and manage Cities. Central to Melbourne’s liveability is our wealth of green urban spaces and trees which provide a multitude of benefits to everyone who lives, works and plays in the city. From trees that talk back to the internet of growing-things join Colin as he talks about some of the current and future work being undertaken by the City of Melbourne to apply technology to map, manage and plan this vital piece of green urban infrastructure.

Your Future is Not an App

Marcus Barber
Futurist, Presenter 'Future Matters' (National Geographic TV Series)

Marcus Barber suggests there are three factors which will ensure your digital company’s demise. Last year he provoked our thinking by suggesting too many were ‘focusing on the unimportant when critical problems exist’ and called us to action our collective brainpower to solving some of the big social ills. In this session Marcus plans to test our business mettle by aligning our attention to yet another business challenge.

Quick Coffee
The Power of Play: Why brands need to embrace their inner child

Ashley Ringrose
Soap Creative

Forget gamification, it’s all about play. Ashley Ringrose, founder of Soap Creative, is presenting to us why we should be focussing on the wider themes of play and remembering that gamification is only a small part of the bigger concept. Using practical examples, Ashley demonstrates why engaging people through play is far more powerful than just concentrating on gamification.

Amplifying the success of your online assets using offline tactics: the Endota Spa story

Caroline Catterall
Keep Left

Amanda Connors
Head of Marketing, Design & Product
endota spa

In May, endota spa’s Mother’s Day Experiment video caught the attention of the nation, generating free exposure on Channel 7 and Nine Network among others. This session explores how the involvement of traditional media relations – particularly offline tactics – can amplify the success of your digital assets beyond online seeding.

Making the Future: Australia and Manufacturing 2.0

Tim Parsons
Founding Executive
Delta-V SpaceHub

The session will argue that Australia is  uniquely gifted in talent, know-how and geopolitical location to be in the vanguard of what The Economist calls the ‘third manufacturing revolution’. Its time to re-boot the culture of ‘making stuff’ drawing on the transformative power of “digital innovation” the powerhouse artisanal, intellectual, and humanistic economic movement that has already transformed the global economy.

Indistinguishable from Magic: Insights from Working at the Cutting Edge

Norman Wang
Opaque Multimedia

This session will explore the far-reaching ramifications of cutting edge consumer technologies and how they can be combined to create new media experiences. Norman Wang and James Bonner, co-founders of Opaque Multimedia, present their experiences working with novel technologies in their projects and provide examples of how these technologies can translate into new opportunities.

The Great Digital Debate: Disruption is the only key to innovation

Finn Bradshaw
Head of Digital
Cricket Australia

Ernez Dhondy
Senior UX Consultant

Jonas Jaanimagi
Head of Media Strategy & Operations
REA Group

Kelsey Schwenk
Engagement Director

Kyri Theos
Country Manager

Simon Rossi
General Manager

New to V21 this year is an action packed traditional debate to top off the day’s events.

Two teams – affirmative and negative – battle it out. Who has the best argument on the topic Disruption is the Key to Innovation?

Chaired by Marcus Barber, from Looking Up Feeling Good, he raised eyebrows and stirred controversy with his presentation last year. We’ve no doubt, he’ll fire up our debating teams and the audience chairing this year’s debate.

This debate is sure to be entertaining and of course enlightening.

Upcoming AIMIA Initiatives and Wrap Up
Post event download: Drinks, Canapes and Networking
Event close Or continue the conversation at one of Melbourne's fine establishments...

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