2013 Program

The V21 Digital Summit showcases local and international excellence and capital growth in digital, via case studies, key takeaways, and know-how from both agency and brand perspectives.

V21 is presented by AIMIA, and this year focusses on leading edge case studies, research, and best practice in the areas of digital customer experience, online retail and digital product and service development. World leading work, made here.

A roster of high calibre speakers were assembled in 2013 to represent a cross section of native digital media businesses, companies who are leading their industry in product and service provision, or going through a major transition. Speakers presented case studies across several industries including media, entertainment, publishing and retail.
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8:00am Registration, Networking and GOOD COFFEE!
9:00am Introduction & Opening Address MC & AIMIA Committee
9:15amPozible Crowdfunding for Agencies and Brands
Rick Chen, Co-founder, Pozible
The benefits of using crowdfunding, focussing on how to build and engage with online audiences through advertising / PR campaigns, and sharing the secret of making crowdfunding successful for agencies and brands pursuing new projects.
9:55am Reactive What to Expect when Expanding Your Agency Overseas
Bradley Grinlinton, Sales Director, Reactive
“This is London Calling…” Fresh off the boat having returned to Melbourne as Reactive’s current Sales Director, Bradley will share his experience from his former position as Managing Director of Reactive’s office in London, having now practised from both sides of the pond, and answer the question of what it’s
like to run an agency in the UK.
10:15amWith Collective Case Study: Bonds Baby Search 2013
Justin Hind, With Collective
With record breaking entries, learn how this iconic campaign was created and executed this year, and why it was so successfully different.
10:35am Morning Tea, Networking & COFFEE
10:50amLUFG How to Sprint a Marathon; Keeping Pace in Digital
Marcus Barber, Futurist, TV Presenter ‘Future Matters’ Series (National Geographic Channel), LUFG
A thought-provoking session calling on digital agencies to stop being so excited with how smart and technical they are, and to instead shift their focus on how digital applications can be the basis for resolving societal ills, developing new workplace models, and enabling the next step up in human development.
11:25amTKM9 Immersive, Innovative Digital for Peroni & Coca-Cola
Mark Hodgens, Global CEO, tkm9
World leaders in digital interactive signage and engagement driven campaign executions, Global CEO Mark Hodgens will discuss current trends in this space, and some recent exciting executions for Coca-Cola and Peroni, as well as discussing cutting edge technical development in their systems that are helping put tkm9 at the forefront of their field.
11:45amFlaunt Case Study: Porsche’s Women with Drive… and a side note on the End of Bloggers…
Sharyn Lowe, Flaunt Marketing on Porsche’s Women with Drive
Brand journalism will see the end of bloggers as we know them today. As brands harness the opportunities to self-publish, corporate sites are morphing into magazine style sites to attract customers and clients of brands wishing to engage in the digital space. Learn directly how this is being done by the likes of Porsche, GE and General Mills from the people doing it.
12:15pm Lunch
1:15pmVisualjazz De-mystifying Near Field Communications (NFC) and Navigating the Complex Digital Payments Ecosystem for Brands & Agencies
Erik Hallander & Simon Small, Visual Jazz Isobar (VJI)
Learn how VJI created an NFC based loyalty program for one of Australia’s largest theme parks in a very short amount of time. From creative to technology, a recap on how NFC can effectively be used to engage consumers and create significant value for brands. The dynamic duo will also touch on de-mystifying digital payments, as NFC and start-ups like Square disrupt the global payment landscape, Simon will cover global trends, case studies and consumer behaviours to help guide brands and agencies how to navigate and integrate this complex payment ecosystem.
2:00pmMedia Saints, Royal Children's Hospital Case Study: Royal Children’s Hospital – Create Learn Explore App
Bridie Mackay, Royal Children’s Hospital & Michael Woods, Media Saints
Creating and delivering a worldclass, ground breaking educational app.
2:20pmdgm radio, Nova FM, Smooth FM Digital Radio Gets Exciting
Emily Rayner, Group Digital Director, dgm radio
How dmg radio (Nova FM & Smooth FM) are reinventing the entertainment experience by tapping into audiences and brands through digital and social media platforms in innovative ways.
2:40pmPandora The Genome Effect; Personalising the Digital Age
Rick Gleave, Business Director, Pandora Internet Radio
An exciting session looking at the local and global expansion of Internet radio streaming service Pandora and the brand’s secret weapon – the Genome Project, the most sophisticated taxonomy of musical information ever. Rick will take you into the world of music as a digital platform  and examine how our consumption habits can and are forever changing the way that brands interact with us – on a more personal and relevant level than even before.
3:00pm COFFEE
Superquick Coffee/Email Check Break
3:15pmStamford Interactive, Open2Study.com Australia’s First Free Online Education Platform – The Journey
Amir Ansari, Principal Consultant, Stamford Interactive and Takis Diakoumis, Development Manager – Open2Study.com
Stamford Interactive was engaged by Open Universities Australia to help them design Australia’s first free online education platform, www.open2study.com.au. In March 2013, Open2Study was launched, providing free high quality education through introductory level university and professional learning online. This session will talk through the process (the good and the bad) as well as learnings from delivering one of the world’s most successful Moocs (Massive Open Online Course).
3:35pmbwired Digital and The Law
Jason Healey, Service Director, bwired and Ben Hamilton and James Deady from Hall & Willcox
How the online space has changed since 2000 and how utilising various analytics platforms are driving online customer engagement. With this evolution however, comes statutory obligations and penalties around misleading and deceptive conduct, the existence of cartels, resale price maintenance and privacy. The presenters will discuss recent and relevant cases that illustrate the harsh consequences for non-compliance and will also examine the analytics platforms available and how to make engagement work while remaining compliant. This session is a must for any business owner, marketing manager or digital manager who wants to stay ahead of the game and know their obligations.
4:15pmSound Alliance Native Advertising: The New Frontier in Online Brand Engagement
Tim Duggan, Content Director, Sound Alliance
Learn about this new approach through practical case studies and Tim’s experience in this quickly emerging area of marketing communications. Tim’s role as content director at the helm of the largest youth publishing network in Australia means he’s worked with some of the world’s biggest brands, drawing insights and research from Sound Alliance’s vast youth audience to create original, compelling communication platforms that entertain and engage digital natives.
4:45pm Q&A/ Wrap up
MC & AIMIA Committee
5:00pm Post-event drinks and networking
6:30pm Event close
Or continue the conversation at one of Melbourne’s fine establishments…

Secure your ticket now here.

AIMIA Victoria

We are proud to acknowledge the support from our 2013 partners:




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V21 2013 Digital Summit

Design & Digital Partner: August © 2014 AIMIA*