V21

Melbourne based John Curtin, Marketing/Brand Manager for Onelove Music Group, a youth marketing/events company that specialises in Music Festivals and Events, believes the most important medium to reach a youth audience is digital.

The Onelove website boasts 1.3 million page impressions and 60,000 unique visitors per month and a combined Facebook Page/Group audience of 70,000.

“We have a massive growth online in our social media groups currently and have drastically reduced our other media spend due to the growth of our digital media spend. We also are using all our outdoor and promotional activity to feed our online.” John Curtin, Brand Manager, Onelove Music Group

John Curtin will be speaking at the AIMIA (Australian Interactive Media Industry Association) V21 Conference in Melbourne on Thursday 15 April. Speaking on the topic "Reaching Your Audience in 2010" the panel will be looking at three demographics (under 24, 25-44, 45+) we define the proven methods to communicate to these rapidly changing audiences.

Panel speakers from the music and television industries will explore the results of major campaigns to provide insight into the engagement, awareness and returns they’ve generated using specific online and traditional tools. Does social media actually generate revenue? Is TV more effective than ever? Are engaged audiences worth the hassle?

V21 is designed to bring together the digital media industry and its clients to help develop and better understand opportunities that digital media can bring to business. Other speakers at the V21 Conference include: MySpace, the ABC, the AFL, Sitepoint/99designs, RedBubble, Network 10, Catalogue Central/Style Hunter, Sportsgirl, Citrus, Perfumania, Onelove Music Group, Sound Alliance and FremantleMedia Enterprises.

V21 Conference: Meet the New Generation Digital Business Models...
Melbourne - Thursday 15 April 2010
Full Program and Registration: www.v21.com.au

Rebekah Horne, Managing Director and Senior Vice President International, MySpace - Fox Interactive Media has been announced as a speaker at the V21 Conference.

Renowned for her strategic insight and entrepreneurial vision, Rebekah Horne has been a driving force within the global Fox Interactive Media business since becoming MySpace Australia’s founding member in 2006.

Drawing on her wealth of marketing, music, content and business development acumen garnered in her former roles at EMI, Warner Music and Optus, Rebekah’s successes have stemmed from a prescient recognition of the value and potential in digital content and entertainment.

In her current role as MD and SVP International, Rebekah’s commercially and strategically astute vision has seen her continue to grow revenues and profitability as she manages international operations, fostering a culture of excellence and innovation.
 

Early Bird Discounted Tickets have been extended until Friday 26 March 2010.

Following on from the success of the first V21 Conference in 2009, this year’s V21 will focus on next generation business models and how digital media is changing business. The event explores how the interactivity that digital technology enables and the opportunities it opens up are putting traditional business models and practices to the test.
 
The impact this has for businesses across the board and for digital media specialists is brought to life at the V21 Conference through the experiences of business innovators who share their stories from the trenches, offer practical examples, and provide inspiration for the road ahead.
 
“Technology-enabled interactivity is fuelling consumer’s expectations that they will get more for the same (or less) year on year. The pressure is really intensifying for businesses to offer increasingly innovative products and services while continuing to make profits and grow their bottom line,” said Simon Goodrich, President of Australian Interactive Media Industry Association’s Victorian Chapter
 
“We’re right at a tipping point. In any industry the barriers to entry are breaking down, and every year business people and creators of new digital products are having to make themselves heard above the noise. V21 is a forum to have discussion that starts to move people outside their comfort zones.”
 
V21 is a one-day conference presented by the Australian Interactive Media Industry Association (AIMIA) Victorian Chapter. V21 is designed to bring together the digital media industry and its clients to help develop and better understand opportunities that digital media can bring to business.
 
V21 will feature presentations from: the ABC, the AFL, Sitepoint/99 Designs, Red Bubble, Catalogue Central/Style Hunter, Sportsgirl, Citrus, Perfumania, Onelove Music Group, Sound Alliance and FremantleMedia Enterprises.

V21 Conference: Melbourne - Thursday 15 April 2010

Early Bird Tickets End – Wednesday 25 March 2010

Full Program and Registration: www.v21.com.au
 

Video footage from V21 2009 can be found on the AFTRS website

The first round of speakers for V21 2010 have been announced, including speakers from: the ABC, Sitepoint, Red Bubble, Catalogue Central, Citrus, Perfumania, Sportsgirl, Onelove Music Group, Sound Alliance, FremantleMedia Enterprises and the AIIA.
 

The V21 2010 Conference will be held in Melbourne on Thursday 15th April 2010.