V21

8.30 – 9.00am: Coffee and Registration

9.00 – 9.20am: Conference Opening -

9.20 – 9.50am: Opening Keynote - "Building Products Not Brands”

Sam Davy, Former Global Creative Director, Apple Inc

9.50 - 11.05am: "New business – not new media"

What's old is new again. This session presents a look at the maturing digital media industry: where we have come from; the lessons learnt and why it’s different this time. In this panel digital media industry veterans will reflect on their experience of the dotcom days, discuss the business models that work today and give predictions on the future.

Moderator:

Anthony Owen - National Sales Manager, Just Magazines

Speakers:

Richard Lord - Chief Marketing Officer, Hyro

Amanda Brook - General Manager Mobiles and General Manager Strategic Marketing, Sensis

David Murray - General Manager Communications Sector, IBM Corporation

11.05 – 11.25: Break

11.25am – 12.40pm: "IP: Holy Grail or Sacred Cow?"

The what, how and where of creating, owning and monetising IP.

In an age of open source technology, robust online markets and worldwide distribution, how do you develop your ideas? Do you go it alone or do you partner straight away? How do you put a value on your idea and communicate this to partners? How important is developing the concept, and what are the benefits of just going ahead and doing it? Hear from people in the gaming, legal and digital sectors about the things you need to care about and the things you can let go.

Moderator:

James Masini - General Manager and Executive Director, Hippo

Speakers:

Steve Fawkner - CEO, Infinite Interactive

Pete Yandell - Technology Director, RedTxt

Marilyn Awad - Holding Redlich

Chloe Quigley - Founder and Director, Michi Girl
 

12.40 – 1.40pm: Lunch Break

1.40 – 2.55pm: "That’s Advertainment!"

As the boundaries between entertainment and advertising content disappear, new avenues for engaging viewers in smart, creative ways are fast opening up. The challenge to marketers and content providers is in attracting consumers who have a vast array of entertainment options, whilst working within marketing budgets and increased measurability and ROI expectations. Some of the brightest, best minds will share their passions, insights and war stories and reveal their techniques for adapting quickly to new information and skills requirements; evolving economic models and disobedient consumers.

Moderator:

Karla Burt - Producer and Founding Partner, Bubble Gun

Speakers:

Frankie Ralston-Good - MD Naked Communications Melbourne

Matt Houltham - Partner, Publicis Digital

Kate Richardson - General Manager, Stickywood

Christy Dena - Universe Creation 101, University of Sydney
 

3.15 – 4.30pm: "The New Broadcasters: me, you and everyone we know."

This session explores the new opportunities, markets, infrastructure for the future of online video and IPTV. How have the media giants reacted? What do they own now, what platforms/brands/networks are they buying? How are ad budgets shifting? Open or closed? Personal or social? Is the new broadcaster a network, device, or you?

Moderator:

Brad Giblin - Project Management for Film Victoria’s Digital Media Fund

Speakers:

Ben Barnett - Consultant, Nous Group

Ruwan Weerasooriya - Founder and CEO, CafeScreen

Wolf Cocklin - Snr Developer for Strategic Development, ABC Innovation
 

4.30 – 5.00pm: Closing Keynote

Bruce Ramus - Creative Director, Ramus Illumination

Bruce will talk about how media and moving images has evolved over the last 16 years in live entertainment, specifically the last four U2 tours. Showing images that illustrating the technology, the methodology and design philosophy. He will discuss the theories and practical considerations behind the designs and address what has be learned about the benefits and disadvantages of large-scale media installations, in a live music environment. The images shown are from the following projects; 1993 ZOOTV (First time large-scale moving images onstage - Media Barrage); 1997 PopMart (First LED screen); 2001 Elevation (Deployable Media, LED, Large Format PiGi Projectors); 2004 Vertigo (Deployable LED curtains, 360 degree pixels...Indoor and Outdoor...curved video tile and 2009 current projects (Vancouver Olympics, Victorian Arts Centre).
 

5.15 – 7.00pm: Conference Networking