V21: Meet the New Generation Digital Business Models...
The desire to realise our ideas and dreams is fundamental to human nature. The only limitation on turning those ideas and dreams into something concrete in the digital age in which we now live, is our imagination and creativity - provided that we're prepared to leave some baggage behind.
The interactivity that technology now enables, its ability to deliver information "anywhere, anytime" on the target audiences' "platform of choice", our expectations as consumers to get "more for less" year on year and our need as business people to continue to make profits - challenges traditional business models and demands continual innovation.
We're at a tipping point where business success belongs to the creative and agile who are prepared to re-invent and rejuvenate traditional business models in any industry, to identify and exploit niches, to live with the fact that "barriers to entry" will continue to be eroded, and to year on year find new ways to make themselves heard above the noise and move outside their comfort zones.
As we find new ways of understanding ourselves and our world and discover new forms of community we will build the new institutions and new businesses of the interactive age.
V21 2010 presents recent case studies of what worked and what didn't and looks at the emerging opportunities in the travel, retail and entertainment industries.

Wednesday 15 April, 2010
Conference: 8.30am – 5.30pm:
Evening Reception: 5.30 – 7.00pm:
BCM Bar, Waterfront Venues, Docklands, Melbourne
Level 1, Shop 20 – 22, 427 Docklands Drive, Waterfront City, Docklands
(next to Kobi Jones)
Map